SEO or Search Engine Optimization is the process of optimizing websites for search engines. SEM do the same thing but money gets involved here. SEM is an incredible thing. SEO is absolutely amazing. However, which one is better in terms of TRAFFIC? There are many who swear by SEO and there are others who swear by SEM. They are both amazing and they serve different needs. What are they really? Are they really the same? What can they contribute to your bottom line? SEO is all about optimizing your website for search engines. SEO con experts will optimize your web pages so that it ranks higher in search results for certain keywords. This means that you should target particular keywords or phrases and use them throughout the content. Keywords are what attract your visitors and keep them on your page so you need to make sure that you use them frequently. SEM on the other hand, involves a whole lot more. In fact, it's almost a combination of optimization and advertising. It's about
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