The first of the four SEO techniques for the 21st century is known as "organic search engine optimization". Organic means no artificial techniques whatsoever and that includes no use of keywords. This means no use of meta tags, no use of site titles, no use of keyword stuffing, no use of site maps and no use of alternate texts (use of keywords within a text file name, instead of using a file name with a keyword in it). With this search engine optimization technique, a website gets to maintain its ranking despite the fact that it is stuffed full of keywords. So, if a website has a lot of keywords, it will still be ranked fairly high by natural algorithms and not by what other people are doing or what some company is doing to promote that website. The second of the four new techniques for the 21st century is called "Bait and switch". What this actually means is that you create a webpage or blog with interesting information, but you do not want anyone to actually click
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